society6 ( HOW TO SELL ON )
Selling on Society 6
Are you an artist looking to turn your passion into profit? Society6 offers a fantastic platform for artists to sell their work on a variety of products, from prints and apparel to home decor and accessories. If you're ready to start monetizing your creativity, this beginner's guide will walk you through the steps to set up your shop and start selling on Society6.
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Sign Up and Create Your Shop: The first step is to sign up for a Society6 account. You can do this easily through their website. Once you've signed up, you'll have the option to create your own shop. Choose a catchy and memorable shop name that reflects your brand or artistic style.
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Upload Your Artwork: With your shop created, it's time to upload your artwork. Society6 allows you to sell your designs on a wide range of products, so make sure your artwork is high-quality and suitable for printing on various items. You can upload your designs in the form of digital files, and Society6 will take care of printing and shipping when orders come in.
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Choose Your Products: Society6 offers a plethora of products for artists to sell their designs on, including art prints, canvas prints, apparel, home decor, phone cases, and more. Take some time to explore the different product options and choose the ones that best showcase your artwork.
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Set Your Prices: When setting prices for your products, it's essential to consider factors like production costs, shipping fees, and your desired profit margin. Society6 provides guidance on pricing, but ultimately, the decision is yours. Be sure to price your products competitively while also valuing your time and artistic talent,
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Optimize Your Shop: To attract buyers to your shop, it's crucial to optimize your shop's appearance and make it easy for customers to find and purchase your products. Add a profile picture and cover photo that represent your brand, write a compelling bio, and organize your products into collections for easier browsing.
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Promote Your Shop: Once your shop is up and running, it's time to start promoting your products to potential buyers. Utilize social media platforms like Instagram, Facebook, and Pinterest to showcase your artwork and drive traffic to your Society6 shop. Engage with your audience, collaborate with other artists, and participate in relevant online communities to expand your reach.
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Monitor Sales and Analytics: Society6 provides tools and analytics to help you track your sales, monitor customer behavior, and identify trends. Pay attention to which products are selling well and which designs are popular among buyers. Use this information to refine your product offerings and marketing strategies to maximize your sales potential.
Selling your art on Society6 can be a rewarding and lucrative endeavor, but like any business venture, it requires dedication, creativity, and persistence. By following these steps and staying true to your artistic vision, you can build a successful online shop and share your creativity with the world.
There are three things that you should do before deciding whether a platform/marketplace is right for you or not:
a) Research, research, research (but don't get stuck there)
This entails visiting the site yourself and reading the information the company provides. You must know what their terms are, the support they provide, how/when you're getting paid, the quality level of their products, etc. I also recommend listening to reviews from at least three different artists or designers that have been on the platform for a decent amount of time.
Also, think about whether the company's overall vibe (the mood and attitudes they transmit through their site, social media channels, advertisements, etc.) meshes with yours.
b) Give thought to what goals you have for your artwork
There are so many paths that an artist could go down.
Is your dream to sell paintings for large amounts of money and getting into galleries? Are you primarily a commercial illustrator working with clients? Would you like to venture into surface pattern designing? Would you like to have your own larger shop on Etsy (or on your own website) through which you'll take care of all production and shipping to your customers in the future?
You have to know what it is you want to do before investing too much time and energy into something that may or may not be right for you.
What does your gut tell you?
Listen to your intuition and what feels right for you. Then take serious action and stay consistent. As you continue learning, don't be afraid to veer off the path you initially chose if you discover its not right for you. This is normal!
Once you've come to a decision (be careful not to spend such a long time in the research phase that you never actually get to anything), it's essential to put in consistent effort and be patient. You might be doing everything right and still see nothing happening for months.
Remember it takes time to see results on any platform and it's essential to stay consistent for a while before arriving at any conclusions. Always continue learning what aspects you can improve about your shop and how you can get your work out there effectively.
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